1. Information We Collect

To fulfil your product enquiries, process orders, and provide efficient customer support, we may collect the following categories of personal data:

• Identity Data: Full name, trading titles, or company names.
• Contact Data: Shipping addresses, billing addresses, email contacts, and telephone numbers.
• Transaction Data: Details about specific tackle products, rod blanks, lures, and payments processed to or from your accounts (payment card numbers are processed via secure third-party gateways and are never stored on our local servers).
• Technical Data: IP addresses, browser types, operating systems, and device metrics tracked via site analytical tools.

2. How We Use Your Data

BIG CHARVA FISHING LTD only processes your personal data when authorised by law. Most commonly, we utilise your data for the following essential business purposes:

• Contractual Fulfilment: Processing your checkout baskets, dispatching shipping coordinates, managing UK courier tracking logistics, and resolving product warranty queries.
• Legitimate Interests: Optimising website design via Elementor performance logs, preventing fraudulent transactions, and managing internal stock data frameworks.
• Consent: Serving targeted updates, technical rigging guides, or seasonal promotional offers if you have actively opted into our UK newsletter.

3. Data Sharing & International Transfers

We do not sell your personal data to third-party marketing brokers. However, to operate effectively, we securely share specific information layers with designated service providers:

• Logistics Partners: UK domestic couriers (such as DPD, Royal Mail, or Evri) to ensure direct doorstep delivery.
• The Global Brand Matrix: Our central European manufacturing hub (FALKOR FISHING, Spain) if structural carbon blanks or bespoke rods require custom direct dispatch to your address.
• Financial Gateways: Secure electronic transactional platforms (such as Stripe, PayPal, or WooCommerce Payments) to handle point-of-sale clearance processing.

4. Cookies and Analytical Trackers

Our platform employs automated tracking pixels and cookies to elevate user experiences and prevent system slowing. These trackers memorise checkout item configurations, remember cache settings, and collect anonymous Google Analytics behaviours to guide our mobile column configurations. You possess a complete statutory right to block or restrict cookies within your individual web browser settings at any moment.

5. Your Legal Rights Under UK GDPR

As a United Kingdom resident, you hold complete statutory control over your digital information files. You may exercise any of the following operational rights:

• The Right of Access: Requesting a free digital summary statement of all personal metrics held on our servers.
• The Right to Erasure ("Right to be Forgotten"): Instructing our tech team to permanently delete your data records from our active customer files.
• The Right to Rectification: Requesting immediate amendments to any misspelled contact tags, shipping lines, or corporate profiles.

6. Data Security and Contact Inquiries

We have established strict technical and structural firewalls to prevent your tackle order data from accidental loss, leakage, or unauthorised breaches. For any data protection requests, compliance queries, or to permanently erase your records from the BIG CHARVA FISHING LTD database, please contact our data team through your standard company support email line.